The World Travel & Tourism Council [WTTC] brought together a select group of global Travel & Tourism leaders in Egypt for a leadership event aboard the cruise ship Crystal Serenity. The event took place from May 6–9, 2026, while the vessel transited the Suez Canal, one of the world’s most critical trade and connectivity corridors.

The three-day gathering, hosted by the Egyptian Government and sponsored by the Antonio Lefebvre Foundation, Coral Travel Group, and Abercrombie & Kent, convened ministers, chief executives, and senior travel industry figures from around the world to discuss the future of the global tourism sector at a pivotal moment for international travel.

Held under the theme of Recovery, Transformation and Future Growth, the event focused on strengthening collaboration between governments and private sector leaders to accelerate tourism recovery, improve resilience and drive sustainable development across the industry.

Opening the summit, WTTC Chairman Manfredi Lefebvre d’Ovidio emphasised the importance of global cooperation and strategic leadership in navigating the evolving challenges facing international tourism.

He noted that the industry’s long-term resilience would depend on stronger partnerships between governments and the private sector, particularly in areas such as connectivity, sustainability, investment and crisis preparedness.

President and Chief Executive Officer of WTTC, Gloria Guevara, also underscored the critical role of tourism as a driver of economic growth and job creation worldwide.

Guevara highlighted the sector’s continued recovery following years of global disruption and called for coordinated international policies to support seamless travel, innovation and -+sustainable tourism development.

The summit featured a series of strategic panels and leadership discussions covering some of the most pressing issues facing global tourism.

One of the central sessions examined the impact of geopolitical developments on international travel and tourism investment, with participants discussing how destinations can maintain travellers’ confidence amid regional and global uncertainty.

Another panel focused on accelerating tourism recovery through stronger public-private partnerships, with ministers and business leaders highlighting the importance of coordinated policies, infrastructure investment and regional cooperation.

Industry executives also addressed workforce and talent shortages affecting the sector worldwide, exploring strategies to attract and retain skilled workers while adapting to rapid digital transformation across travel and hospitality industries.

Discussions on seamless cross-border travel examined opportunities to improve visa systems, aviation connectivity and passenger experiences through technology and smarter border management.

Luxury and experiential tourism formed another key topic during the summit, with panellists highlighting growing demand for premium travel experiences, cultural tourism and sustainable destination development.

Sustainability and destination stewardship were also high on the agenda, as delegates discussed balancing tourism growth with environmental protection, heritage preservation and community engagement.

Among the prominent figures that participated in the summit were Egyptian Minister of Planning and Economic Development, Dr. Ahmed Rostom, Egyptian Minister of Tourism and Antiquities Sherif Fathy, and senior executives from leading Egyptian and global tourism, aviation and hospitality companies.

Also contributing to the discussions was Dr. Lucky Onoriode George, Executive Director of the African Travel Commission, who emphasised the need for stronger continental collaboration and strategic investment in Africa’s tourism sector.

Speaking during one of the leadership sessions, Dr. George said Africa possesses enormous untapped tourism potential but must strengthen connectivity, regional partnerships and policy alignment to fully compete in the global tourism marketplace.

“Africa must move beyond fragmented tourism promotion and embrace a collaborative continental strategy that prioritises infrastructure, intra-African travel, cultural tourism and sustainable destination development,” he said.

Earlier, Egyptian President Abdel Fattah El-Sisi received WTTC leaders on the sidelines of the event, reaffirming Egypt’s ambition to strengthen its position as a leading global tourism destination and increase annual visitor numbers in the coming years.

The event was also attended by former Presidents of Mexico and Argentina, the immediate past Prime Minister of Italy, as well as the United States’ newly appointed Special Presidential Envoy for Tourism, Nick Adams, the first person to hold the position.

Hosting the summit aboard Crystal Serenity while crossing the Suez Canal carried strong symbolic significance, underscoring the role of connectivity; both maritime and tourism-related, in supporting economic growth and international cooperation.

A special screening of the documentary HIDDEN Egypt, produced and presented by renowned CBS News travel editor Peter Greenberg, was also held during the summit. The documentary showcased Egypt’s rich historical legacy, archaeological treasures and cultural landmarks, while highlighting the country’s ongoing efforts to preserve and restore its heritage sites for future generations.

The film further explored Egypt’s growing investment in tourism infrastructure, heritage conservation and sustainable cultural tourism, reinforcing the country’s position as one of the world’s most iconic and historically significant travel destinations.

By Our Media Unit:

African Travel Commission [ATC]

Email: contact@africantravelcommission.org,

Tel: +234-8033546608 [Nigeria] | +233-546526740 [Ghana]

Website: www.africantravelcommission.org